Cinnabon Tax day with Free Food

As a reward for dealing with the tension of Tax Day on April 15, tax payers could visit various quick-service locations around the country and receive a few stress-relieving food items.

Cinnabon customers who visited between 6 p.m. and 8 p.m. for the company's "Tax Day Bites!" campaign sampled two free bite-sized portions of Cinnabon's new line of cupcakes.

"We think it's just a fun way to have a great experience for the guests to come in and get a little bit of a break on a day that bites," says Cinnabon president Gary Bales. "We all have to write checks, but in the same sense, it's a great opportunity for us to use the event this year to launch the new product."

Customers could choose from four flavors: Cinnicake Classic, Chocolate Passion, Vanilla Bliss, and 24-Carrot Cake. The promotion benefited both consumers and the company.

Like Cinnabon, bd's Mongolian Grill felt the need to give customers some stress relief on Tax Day.